Here's the short film of the flooded Midwest farmers by Madison filmmakers Gretta Wing Miller and Aarick Beher, who talked to some of those mentioned in the post I wrote on the floods.
Gretta informs she explored the organic farms previously in a full-length documentary called "Back to the Land...Again," released in 2006. I haven't seen the doc but it's touring with the intriguingly named Rural Route Film Festival.
And now, without further delay, the short:

Excellent story, Sam. Interesting how Whole Foods reversed itself--and you are right that this demonstrates the value of a business models based on long term sustainable win-win relationships as opposed to short-term transactions.
Posted by: Marc Gunther | September 13, 2007 at 07:07 PM
Thanks Marc, yes I see this as positive move and may have a long-term impact.
Posted by: Samuel Fromartz | September 14, 2007 at 09:56 AM