Last year, Michael Pollan published a bold critique of Whole Foods in his book The Omnivore's Dilemma, taking the natural foods giant to task for selling what he dubbed industrial organic food.
Exhibit A: a limp bunch of organic asparagus flown in from South America rather than the local foods burgeoning at places like farmers' markets.
Whole Foods CEO John Mackey responded, thoroughly engaging his critic in a spirited debate. (Somewhere in there Mackey also handed Pollan a $25 gift certificate for the asparagus — not sure if Pollan spent it, but we'll check it out).
This was all followed closely in foodie circles, with the back-and-forth discussion at both Pollan's and Mackey's web sites.
Now, the two are back, meeting Tuesday evening at the University of California Berkeley, where Pollan teaches in the journalism program, for a "discussion" about the past, present and future of food. The event proved so popular it had to be moved to a larger hall to accommodate the audience. Now it's sold out.
It should be entertaining. The inside word is that Mackey will be provocative - but it's unlear what that means.
U.C. Berkeley will be running a live Webcast of the event here.
A new contributor to Chews Wise will also be blogging from Berkeley so stay tuned for our take on it.
- Samuel Fromartz
I'll make sure to listen to this webcast debate, thanks for the link!
During the day I work for a local Organic and Natural grocery store in Seattle (It's not Whole Paycheck ;-) ) and during the night as a professional podcaster, producing passionate podcasts for Organic and Natural lifestyles.
If interested Organically Speaking has released a conversation with Michael Pollan podcast (audio conversation). Interesting tidbits on farmers markets, CSAs, and more!
Some Podcast Show Note Questions:
Q) Why the price difference between conventional food and organic and how do we go about bringing down organic food prices?
Q) How can small local organic farmers remain local in a capitalistic system?
Q) What is the "Food Web" you briefly touch on in your book, The Omnivore's Dilemma: A Natural History of Four Meals.
http://OrganicallySpeaking.org
All the best,
-Ricardo
Holistic Conversations for a Sustainable World
Posted by: Ricardo Rabago | February 27, 2007 at 08:45 AM